For businesses

Backed by the British

Thirty four thousand British and Irish families in Western Australia, in a group they actually read. Five ways to work with them, from a single campaign to a full partnership.

Start a conversation See what it costs

Five ways to work together

Whatever size you are

Whatever size you are. A standing offer in the discount book, one creator campaign, an ongoing partnership, an event, or a referral arrangement.

1
Brand partnerships
Partner with the community to promote, support and grow together.
Ongoing content, group placement and story presence, produced by the people this community already listens to. Silver, Gold and Platinum, with category exclusivity available at the top.
2
Local spotlight campaigns
One honest campaign, in front of the whole community.
Produced content across every channel, a featured post in the group with an offer built for members, and the content handed to you to keep. The Red Telephone Box, The Big Ben and The Crown. Start small, build trust, grow together.
3
The discount book
A standing offer to the whole community, for the price of a couple of coffees.
A subscription listing in the community discount book. You get a sign in, post your own offers, change them whenever you like, and we email you the month's views and clicks. Built for volume: small enough that any local business can say yes.
4
Events, with our events partner
Host or sponsor the nights that bring this community together in person.
Quiz and bingo nights, live music, meet ups for the newly landed. The events are run by our partner events company; we bring the community, the promotion and the venue relationships. Venues, sponsors and performers all have a place in these.
5
Affiliates and referrals
Earn together by referring trusted businesses and services both ways.
If you run a business with an affiliate or referral programme, we can route warm introductions to you and be paid on what converts. Disclosed to members, always, and they deal with you directly.

We do not publish our rates

This community has been running since 2007 and its members did not join a media buy. What their attention costs is a conversation we have with businesses, not something we print on a page they read.

Register your business and we will look at it by hand, usually the same day. Approved accounts get the full rate card and what is in every package.

About the discount book, number 3

You get a sign in and post your own offers, up to three live at a time, changing them whenever you like. We email you the month's views and clicks. It is a paid listing, and the page itself says so, so it is not the vetted directory and it is not a recommendation. Because nothing in it is checked, these trades cannot use it: migration agents and immigration advice, mortgage broking and lending, financial advice and investment, insurance, legal services. Talk to us about number 1 or number 2 instead.

List your business in the discount book

Tell us which one

The audience

This is influence, not advertising

Running since 2007, moderated by people who made the move themselves. A recommendation here carries weight that a paid placement does not, which is the whole reason it works.

35,649: Facebook group members24,268 of them active in the last 28 days
371: New member requests in 28 days304 of them approved
2,512: Comments in 28 daysAcross 316 posts, with 3,493 reactions
64,654: Instagram views in 30 days100% organic, no paid promotion
39.9%: Of views from non followersContent is being shared and discovered, not just served
+312%: Increase in external link clicksPeople act on what this community recommends

Figures over a 30 day period. Instagram reach is entirely organic.

58.9% women, 40.7% men
Mostly 25 to 54, with 35 to 44 the biggest group
Families settling in: setting up homes, finding schools, working out where they will keep going back to
Works best for hospitality, events, family activities, trades, services and retail

What partners say

They were enthusiastic and proactive, with a strong willingness to collaborate to ensure the promotion achieved maximum impact. The Poms in Perth community group had a large and highly engaged audience, and we look forward to the opportunity to work with them again.

RAC Arena

Our partnership with Poms in Perth provided us with strong, authentic exposure to a large and engaged British expat community. The reach across their social platforms was excellent and translated into meaningful awareness for our brand.

Joondalup Resort Hotel

They brought strong ideas, consistent communication and a real passion for making the activation memorable. The Lions promo became a real highlight for us, and we appreciated how invested they were in ensuring it delivered value to the venue.

The Guildford Hotel

The support Poms in Perth provided for Palace's British Film Festival was second to none. They responded promptly, shared assets seamlessly, and helped spread the word to their highly engaged network.

Anarchy PR

Local spotlight

Start with one campaign

A creator visits, tries what you do, and tells the community about it honestly. You keep the content. Start small, build trust, grow together.

The Red Telephone Box

For a small business taking its first step

One produced post across Instagram, Facebook and TikTok
One story share with your handle attached
A featured post in the Facebook group, where the questions actually get asked
The content supplied to you to keep and reuse on your own channels
Every click tracked, with the numbers sent to you afterwards

The Big Ben

The Crown

For a business wanting maximum impact

Everything in The Big Ben, plus:

Promotion across every Poms in Perth channel inside 7 days
A dedicated Facebook group feature with an offer built for the community
A mention on the Poms in Perth podcast
A listing on the website for the length of the campaign, with a tracked link
Campaign reporting with views, clicks and what we would do differently

Brand partnerships

Or stay in front of them all year

Ongoing content, group placement and story presence, produced by the people the community already listens to. 20% off when you book three months or more.

Silver

Consistent visibility in the one place this community actually talks

2 produced posts a month, cross posted to Instagram, Facebook and TikTok
2 Facebook group posts a month, with an offer or discount for members
Monthly story mentions with your handle attached
A listing in the vetted partner directory, held exclusively in your category
Placement against the relevant stages of the 21 stage Pathway
Every outbound click tracked, and a report of views and clicks every month

Gold

Consistent exposure, plus content you can use everywhere else

3 produced posts a month on Instagram, cross posted to TikTok and Facebook
2 Facebook group posts a month, with an offer or discount for members
Fortnightly story mentions and a featured highlight
An exclusive 30 to 60 minute podcast episode
All content delivered to you to reuse on your own channels
A member competition run for you, which is how we source real customer content
Everything in the Silver website and reporting package

Platinum

Category exclusivity included

Premium visibility, and the category closed behind you

A brand storytelling feature or interview, at least 60 seconds, across every channel
4 produced posts a month, cross posted to TikTok and Facebook
4 Facebook group posts a month, with offers built for the community
Weekly story mentions, a dedicated highlight, and banner placement
Category exclusivity written into the agreement, not offered as an extra
First refusal on launches and larger campaigns before they are offered elsewhere
An exclusive 30 to 60 minute podcast episode
Everything in the Gold content, website and reporting package

All prices exclude GST. Packages can be tailored to suit your goals.

How we work

We are not a social media agency

We do not replace your marketing team. We take your approved messaging and place it inside a community we have run since 2007, deciding how, where and when it appears so it lands as a recommendation rather than an advert.

Your brand standards hold, the messaging stays yours, and the community experience stays the thing that made it worth advertising in.

Everything paid for is labelled: Sponsored content says so. Members are not guessing which recommendations were bought, which is what keeps the unbought ones worth something.
The directory is not for sale: Sponsorship buys content and reach. It does not buy a listing in the vetted directory, which stays editorial. A directory you can buy your way into is worth nothing to anybody, including you.
Every campaign gives the group something: An offer, a discount, a giveaway. If members get nothing from a partnership, we are spending their goodwill rather than adding to it, and there is a finite amount of it.
We keep the inventory scarce on purpose: A limited number of partners at any time. The community is the asset, and a group full of adverts stops being one worth advertising in.

We do not give migration, financial, mortgage or insurance advice, and we do not arrange anything on a member's behalf.

Start a conversation

Tell us what you do and we will come back with what fits. Or email hello@pomsinperthwa.com.